Unilife in Aussie

One of the first impressive experiences I had in Australia was seeing the university life.

In Estonia universities are spread around the city – so different faculties are in different parts of the city. Which means there is no centralised place for the students to meat and mostly there is no unity between different faculties. So mainly you have close relationships within your faculty, but that’s about it.

In Australia universities have different campuses. One university campus is like a small city. If you are fulltime student then you sometimes don’t even leave the campus because everything is there.

Campus normally has all the faculties next to each other, big library, lot of pubs and clubs, shops, restaurants, parks, sports clubs etc. And all of that just 10 minutes walk from the CBD of Sydney City.

Which means that there is a place for university students to network and get to know people from all over the university.

I feel always so good when I am on my LC visits and between the meetings I just walk around in the campus and try to feel my self as student again. These moments always get me really empowered of going back to university to do my masters. I don’t know what it is but university just breaths of wisdom. But you need to be out of uni to evaluate and appreciate that.

So the university life shown in the US movies actually exists. This is also the reason why I enjoy walking around there – I just feel so cool as in American movies.

And as I mentioned the fully packed market and how marketing gets harder and harder here - Even the marketing and recruitment in the universities is getting harder for the LCs every year. For example in the University of Sydney there are 200+ student organizations and AIESEC is just one of them. So to make our messages to stand out and reach the right people is harder than it has ever been. It is definitely a totally new reality compared to the university life in Estonia.

Sky Marketing?

A new area that I have discovered in Sydney is marketing in the sky.

So you have either the planes writing in the sky or some weir looking balloons flying around or just the adds behind planes.

Since Sydney is a big city and companies have to put a lot of creativity to their marketing messages and ways to address the right audiences. Probably this is why, very often you see things written in the sky. For the first time I was really impressed and took multiple pictures of it ….wow so cool. Now it is just part of everyday marketing and sometimes I don't even notice it anymore.

I wonder how far will the marketing go?

What is the next out of space marketing?

Reflecting brands from the moon?